Five Lessons for Creating Tablet Experiences
The iPad is viewed as more of a small computer than a big iPhone, so apps should be designed to provide a fast, intuitive, and full-featured experience that is fun to use, and that beats the Web.
People use their iPads as extra-portable laptops, but don’t necessarily bring them with them everywhere. This means that in the iPad’s current state, location-specific experiences are secondary to core functionality. However, look for this to change as the proliferation rate of mobile broadband increases in the coming years.
When browsing the Web, users expect to access the full version of websites, so ensure that your site is optimized to deliver a great experience on the iPad in addition to on traditional computer platforms. For example, input fields should include the appropriate HTML5 tags to streamline information entry on the iPad by serving up the appropriate iPad keypad.
The fact that the iPad serves as a shared device (without iOS support for multiple users) presents unique challenges, so be sure to consider how features and use cases (e.g., one-click purchases) may be affected by multiple users sharing a single device.
Security is a major concern for iPad users as many are still unfamiliar with the platform. Plan accordingly and be aware that users may be less likely to log in or enter their personal information when using a tablet device.